Last Updated: March 9, 2015

Slang privacy policy

Slang (hereinafter referred to as "Slang", "we", "us" or "our") operates a platform and community marketplace that helps connect people passionate aboutfootwear with the shoes they can’t find anywhere else, where they can sell, list, discover and purchase unique sneakers, whether through our website or ourmobile applications (“Platform”). Slang refers to Slang Inc.

This Privacy Policy is intended to inform you about how we treat Personal Information that we process about you. If you do not agree to any part of thisPrivacy Policy, then we cannot provide the Platform to you, and you should stop accessing the Platform and deactivate your Slang account. You candeactivate your Slang account by emailing us at


Where the definition of a term does not appear in this Privacy Policy (such as “Listing”, “Item”, “Content” etc.), it shall be given its definition asoutlined in our Terms of Service (>

“Aggregated information” means information about all of our users or specific groups or categories of users that we combine together and which does notinclude the users’ Personal Information.

"Data Controller" means Slang, the company responsible for the use of and processing of Personal Information.

"Personal Information" means information relating to a living individual who is or can be identified either from that information or from that informationin conjunction with other information that is in, or is likely to come into, the possession of the Data Controller.

What types of information does slang gather about its users?

1. Information that you give us

We receive, store and process information that you make available to us when accessing or using our Platform. Examples include when you:

  1. fill in any form on the Platform, such as when you register or update the details of your user account.

  2. access or use the Platform, such as to search for or post Sneakers, make or accept offers, pay for Sneakers, purchase or pay for any associatedservices that may be available (such as but not limited to shipping), post comments or reviews, or communicate with other users;

  3. link your account on a third party site (e.g. Facebook) to your Slang account, in which case we will obtain the Personal Information that you haveprovided to the third party site, to the extent allowed by your settings with the third party site and authorized by you; and communicate withSlang.

2. Mobile Data

When you use certain features of the Platform, in particular our mobile application we may receive, store and process different types of information aboutyour location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devicesused to access the Platform or specific features of the platform). If you access the Platform through a mobile device and you do not want your device toprovide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided your device allows youto do this. See your device manufacturer’s instructions for further details.

3. Log Data

We may also receive, store and process Log Data, which is information that is automatically recorded by our servers whenever you access or use thePlatform, regardless of whether you are registered with Slang or logged in to your Slang account, such as your IP Address, the date and time you access oruse the Platform, the hardware and software you are using, referring and exit pages and URLs, the number of clicks, pages viewed and the order of thosepages, and the amount of time spent on particular pages.

4. Cookies, and other Tracking Technologies

Slang uses cookies and other similar technologies on the Platform. We may also allow our business partners to use their cookies and other trackingtechnologies on the Platform. As a result, when you access or use the Platform, you will provide or make available certain information to us and to ourbusiness partners.

While you may disable the usage of cookies through your browser settings, we do not change our practices in response to a “Do Not Track” signal in the HTTPheader from your browser or mobile application. We track your activities if you click on advertisements for Slang services on third party platforms such assearch engines and social networks, and may use analytics to track what you do in response to those advertisements.

We may, either directly or through third party companies and individuals we engage to provide services to us, also continue to track your behavior on ourown Platform for purposes of our own customer support, analytics, research, product development, fraud prevention, risk assessment, regulatory compliance,investigation, as well as to enable you to use and access the Platform and pay for your activities on the Platform. We may also, either directly or throughthird party companies and individuals we engage to provide services to us, track your behavior on our own Platform to market and advertise our services toyou on the Platform and third party websites. Third parties that use cookies and other tracking technologies to deliver targeted advertisements on ourPlatform and/or third party websites may offer you a way to prevent such targeted advertisements by opting-out at the websites of industry groups such asthe Network Advertising Initiative (> and/or the DigitalAdvertising Alliance (> You may also be able to control advertisingcookies provided by publishers, for example Google’s Ad Preference Manager note that even if you choose to opt-out ofreceiving targeted advertising, you may still receive advertising on the Platform – it just will not be tailored to your interests.

Third parties may not collect information about users’ online activities on the Platform except as described in this policy.

5. Third-party social plugins

Our Platform may use social plugins which are provided and operated by third-party companies, such as Facebook’s Like Button.

As a result of this, you may send to the third-party company the information that you are viewing on a certain part of our Platform. If you are not loggedinto your account with the third-party company, then the third party may not know your identity. If you are logged into your account with the third-partycompany, then the third party may be able to link information about your visit to our Platform to your account with them. Similarly, your interactions withthe social plugin may be recorded by the third party.

Please refer to the third party’s privacy policy to find out more about its data practices, such as what data is collected about you and how the thirdparty uses such data.

How slang uses and processes the information that you provide or make available

We use and process Information about you for the following general purposes:

  1. to enable you to access and use the Platform;

  2. to operate, protect, improve and optimize the Platform, Slang’s business, and our users’ experience, such as to perform analytics, conductresearch, and for advertising and marketing;

  3. to help create and maintain a trusted and safer environment on the Platform, such as fraud detection and prevention, conducting investigations andrisk assessments, verifying the address of your listings, verifying any identifications provided by you, and conducting checks against databasessuch as public government databases;

  4. to send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you;

  5. where we have your consent, to send you marketing and promotional messages and other information that may be of interest to you, includinginformation sent on behalf of our business partners that we think you may find interesting. You will be able to unsubscribe or opt-out fromreceiving these communications by clicking the “unsubscribe” link at the bottom of said communications;

  6. to administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Slang or our businesspartners; and

  7. to comply with our legal obligations, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties.

How slang uses and processes user communications

We may review, scan, or analyze your communications with other users exchanged via the Platform for fraud prevention, risk assessment, regulatorycompliance, investigation, product development, research and customer support purposes. For example, as part of our fraud prevention efforts, the Platformmay scan and analyze messages to mask contact information and references to other websites. This helps to prevent fraudulent actors from asking Users tosend them money outside of the Platform, such as by bank transfer or other money transfer methods. We may also scan, review or analyze messages forresearch and product development purposes to help make search, booking and user communications more efficient and effective, as well as to debug productofferings.

We will not review, scan, or analyze your communications for sending third party marketing messages to you. We will also not sell these reviews or analysesof communications to third parties. We will also use automated methods to carry out these reviews or analyses where reasonably possible. However, from timeto time we may have to manually review some communications. By using the Platform, you consent that Slang, in its sole discretion, may review, scan,analyze, and store your communications, whether done manually or through automated means.

When slang discloses or shares personal information, and to whom

IMPORTANT: When you use the Platform, your data may be sent to the United States and possibly other countries

We may transfer, store, use and process your information, including any Personal Information, to countries outside of the European Economic Area ("EEA")including the United States. Please note that laws vary from jurisdiction to jurisdiction, and so the privacy laws applicable to the places where yourinformation is transferred to or stored, used or processed in, may be different from the privacy laws applicable to the place where you are resident.

Your Personal Information may be disclosed as follows:

  1. Parts of your public profile page that contain some Personal Information may be displayed in other parts of the Platform to other users formarketing purposes.

  2. Your public Listing page will always include some minimum information such as the city and state where the Item is located, your public profilephoto and your ratings and reviews earned by buying and selling on the Platform. Parts of your public Listing page may be displayed in other partsof the Platform to other users for marketing purposes. The Platform may also display the Item’s approximate geographic location on a map, such thata user can see the general area of the Item.

  3. The Platform allows your public profile and public Listing pages to be included in search engines, in which case your public profile and publicListing pages will be indexed by search engines and may be published as search results. We do not control the practices of third-party searchengines, and they may use caches containing outdated information, including any information indexed by the search engine before you change yoursettings or the information on your public profile or public Listing pages.

  4. When a Buyer purchases your Item or when you purchase a Seller’s Item, we will ask you to review the Buyer or the Item. If you choose to provide areview, your review may be public on the Platform.

  5. You may link your account on a third party social networking site to your Slang account. We refer to a person’s contacts on these third party sitesas “Friends”. When you create this linkage:

  • The publication and display of information that you provide to Slang through this linkage is subject to your settings and authorizations on thePlatform and the third party site.

  • We may distribute parts of the Platform (including your Listing) for display on sites operated by Slang’s business partners, using technologies such asHTML widgets. If and when your Listings are displayed on a partner’s site, information from your public profile page may also be displayed.

  • We may allow our related entities such as our subsidiaries, and their employees, to use and process your Personal Information in the same way and tothe same extent that we are permitted to under this Privacy Policy. These related entities comply with the same obligations that we have to protectyour Personal Information under this Privacy Policy.

  • We may also engage third party companies and individuals, who may be located outside of the EEA, to provide services to us, including services to helpverify your identification or to conduct checks against databases such as public government databases (where legally allowed). We may provide PersonalInformation about you to these third parties, or give them access to this Personal Information, for the limited purpose of allowing them to providethese services. We will ensure that such third parties have contractual obligations to protect this Personal Information and to not use it forunrelated purposes.

  • You acknowledge, consent and agree that Slang may access, preserve and disclose your account information and Collective Content if required to do so bylaw or in a good faith belief that such access, preservation or disclosure is reasonably necessary to (a) respond to claims asserted against Slang; (b)to comply with legal process (for example, subpoenas and warrants); (c) to enforce and administer our agreements with users, such as the Terms ofService ( (d) for fraud prevention, risk assessment, investigation, customer support, product development and de-buggingpurposes; or (e) to protect the rights, property or personal safety of Slang, its users or members of the public. We will use commercially reasonableefforts to notify users about law enforcement requests for their data unless prohibited by law or by the government request, or if doing so would befutile or ineffective.

  • We may also publish, disclose and use Aggregated Information and non-personal information for industry analysis, demographic profiling, marketing andadvertising, and other business purposes.

    Business transfers by slang

    If Slang undertakes or is involved in any merger, acquisition, reorganization, sale of assets or bankruptcy or insolvency event, then we may sell, transferor share some or all of our assets, including your Personal Information. In this event, we will notify you before your Personal Information is transferredand becomes subject to a different privacy policy.

    How to change or delete your information, or cancel your slang account

    You may review, update, correct or delete the Personal Information in your Slang account by logging in to your account. If you would like to cancel yourSlang account entirely, you can do so by emailing us at Please also note that any reviews, forum postings and similar materialsposted by you may continue to be publicly available on the Platform in association with your first name, even after your Slang account is cancelled.

    Keeping your personal information secure

    We have implemented reasonable administrative, technical, and physical security measures to protect your Personal Information against the unauthorizedaccess, destruction or alteration of your information. However, no method of transmission over the Internet, and no method of storing electronicinformation, can be 100% secure. So, we cannot guarantee the absolute security of your transmissions to us and of your Personal Information that we store.

    Your privacy when you access third-party websites and resources

    The Platform will contain links to other websites not owned or controlled by Slang. Slang does not have any control over third party websites. These otherwebsites may place their own cookies, web beacons or other files on your device, or collect and solicit Personal Information from you. They will have theirown rules about the collection, use and disclosure of Personal Information. We encourage you to read the terms of use and privacy policies of the otherwebsites that you visit.

    Some portions of the Platform may implement Google Maps/Earth mapping services, including Google Maps API(s). Your use of Google Maps/Earth is subject toGoogle’s terms of use (located at and Google’s privacy policy (located at>, as may be amended by Googlefrom time to time.

    Changes to this privacy policy

    We may change how we collect and then use Personal Information at any time and without prior notice, at our sole discretion.

    We may change this Privacy Policy at any time. If we make material changes to the Privacy Policy, we will notify you either by posting the changed PrivacyPolicy on the Platform or by sending an email to you. We will also update the “Last Updated Date” at the top of this Privacy Policy. If we let you know ofchanges through an email communication, then the date on which we send the email will be deemed to be the date of your receipt of that email.

    It’s important that you review the changed Privacy Policy. If you do not wish to agree to the changed Privacy Policy, then we will not be able to continueproviding the Platform to you, and your only option will be to stop accessing the Platform and deactivate your Slang account. You can find out more abouthow to deactivate your Slang account at

    Got feedback?

    Your opinion matters to us! If you’d like to provide feedback to us about this Privacy Policy, please email us at